Selected
Works
These cases represent a spectrum of precision-driven art direction. Whether managing hundreds of assets under rigorous technical guidelines or crafting new perspectives for global identities, the goal is always the same: building reliable foundations through systematic design and information clarity.
Samsung
Agency: Cheil Germany
Schwalbach, Germany (2016 - 2024)
Role: Long-term Partner & Independent Art Director
High-Scale Digital Execution
Concept adaptation and systematic screen design for major retail events (e.g., Black Friday). Focused on high-volume asset generation under rigorous timelines and global guidelines.
Regional Brand Integrity
Precise image architecture and asset rollout for the Samsung Online Store. Optimized for conversion and visual clarity across the entire DACH region.
Systematic Editorial Design
Strategic layout and technical production of premium brochures. Bridging digital efficiency with the tactile precision required for high-end physical assets.
Operational Excellence
Long-term operational support over an 8-year growth period. Providing the creative foundation and stability required to evolve into a high-performance regional hub.
Beegy
Client: Beegy GmbH
Mannheim, Germany (2018 - 2020)
Role: Independent Art Director
(Recurring Project-based)
High-Complexity IoT Systems
Translating complex IoT ecosystems and technical smart home services into accessible communication assets for B2B and B2C markets.
Information Architecture
Transforming abstract energy management concepts and regulatory requirements into clear, understandable narratives for diverse audiences.
Visual Systems & Clarity
Development of a cohesive visual language and intuitive infographics to streamline the user journey through data-heavy technical reports.
Strategic Data Narratives
Refining high-stakes presentation materials for strategic alignment, ensuring precision and clarity in the communication of regulated industry standards.
Industrial Catalog Systems
Client: BTI Befestigungstechnik
Ingelfingen, Germany (2019 - 2021)
Role: Independent Art Director
(Recurring Project-based)
High-Volume Systems
Strategic overhaul of a 2,000+ page industrial catalog, managing thousands of technical product data sets
with extreme precision.
Information Architecture
Translating complex technical specifications into a clear, systematic visual language to ensure data integrity and accessibility.
Critical Asset Management
Refinement of the company’s primary sales tool, balancing rigorous technical guidelines with high-end industrial communication.
Systematic Reliability
Establishing a high-trust, recurring partnership as a dedicated specialist for complex, data-heavy communication phases.
airberlin
Agency: Track GmbH (formerly RAPP Germany) – Düsseldorf, Hamburg & Berlin, Germany (2012 - 2015)
Role: Junior Art Director
(started as a design intern)
Global Identity & Livery
Lead design development of the airberlin-Etihad livery, translating complex brand identities onto large-scale physical assets with high technical precision.
Iconic Asset Development
Conceptualization and end-to-end responsibility for the signature "Chocolate Heart" packaging, ensuring a cohesive brand experience for 13 million passengers.
Multi-Channel Consistency
Execution of high-visibility campaigns and strategic communication assets, maintaining strict brand integrity within an international airline alliance.
Professional Foundation
Rapid professional evolution from intern to Junior Art Director, taking on increasing ownership of complex workflows and cross-location collaboration.
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Whether you’re looking for precision and operational excellence, a collaborative spirit for your team,
or a unique artistic perspective to breathe life into your projects—I’d love to connect.