Selected
Works
These selected cases represent a wide spectrum of my professional experience as an Art Director: from high-volume commercial campaigns – balancing hundreds of assets under strict guidelines and timelines – to crafting new perspectives in cross-channel brand identities.
Regardless of scale, my focus remains the same: staying flexible in the process, analyzing essential needs, solving problems, and shaping clarity in every message.
Samsung
Agency: Cheil Germany
Role: Freelance Art Director
(2016 - 2024) Long-term Partner
High-Volume Campaign Execution
Concept adaptation, ideation, and screen design for major retail events (e.g., Black Friday, product launches).
Visual Refinement
Precise image editing and asset rollout for the Samsung Online Store to ensure conversion-optimized visuals across the entire DACH region.
Editorial Design
Layout and production of premium printed brochures, bridging the gap between digital speed and tactile print quality.
Operational Excellence
Supported the e-commerce unit through 8 years of rapid growth — providing stability and mentorship as it evolved from a small team into a major DACH hub.
airberlin
Agency: Track GmbH (formerly RAPP Germany) – Düsseldorf, Hamburg & Berlin, Germany (2012 - 2015)
Role: Junior Art Director
(started as a design intern)
Ideation & Branding
Creation of iconic brand assets — from conceptualizing the emotional "Chocolate Heart" packaging to the technical design of the complex Airberlin-Etihad fleet livery.
Emotional Touchpoints
End-to-end responsibility for the iconic Chocolate Heart and onboard menu — from concept to print, including direct supervision of food photography.
Campaign Support
Assisting in cross-channel seasonal campaigns from ideation to realization, ensuring a consistent brand voice.
Agency Agility
Navigated complex team structures across three locations. Developed a holistic cross-channel mindset, driving projects with increasing ownership across the entire workflow.
Viktorija Rupeikytė
Client: Viktorija Rupeikytė (Musical Artist)
(formerly performing as Victoria)
Role: Art Director & Photographer
(Direct Client) | 2016.
Brand Identity from Scratch
Creation of the visual identity, including the logotype and the enduring "V" signet, establishing the artist's visual language for her national debut.
Let’s start
a conversation.
Whether you’re looking for precision and operational excellence, a collaborative spirit for your team,
or a unique artistic perspective to breathe life into your projects—I’d love to connect.