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airberlin
As a Junior Art Director at TRACK, I shaped the airberlin brand by balancing emotional storytelling with technical precision. I took end-to-end ownership of iconic assets—from the 'Chocolate Heart' packaging and food photography to the complex airberlin-Etihad aircraft livery. By supporting seasonal cross-channel campaigns, I ensured brand consistency across all touchpoints while navigating a fast-paced, multi-location agency structure.
Implementing harmonized global identities for airberlin and Etihad Airways
to deliver a unified passenger experience across international touchpoints.
A Global Alliance in the Skies
Cross-Cultural Design Application
Contributed to the visual union of two major cultures, helping to bridge the gap between two distinct global brands through precise design application.
Visual Identity Execution
Managed the design and technical translation of the partnership identity, ensuring balanced brand equity across all media.
Large-Scale Execution
Implemented the technical translation of the joint identity onto the aircraft fleet, maintaining brand integrity across massive-scale applications.
Flying Home for Christmas
Supporting the transformation of a national carrier into a
beloved holiday tradition through integrated 360° storytelling.
Campaign Focus: For millions, flying is more than transport—it is an emotional journey home. Over several years, this insight was transformed into airberlin’s defining annual 360° campaign. By charging every brand touchpoint with festive joy, the initiative successfully positioned airberlin as the "heart of Christmas travel," fostering deep brand loyalty.
Experiential Design
Developed high-visibility aircraft liveries, such as the "Flying Home," to turn the fleet into the campaign’s most powerful visual asset.
Campaign Support
Contributed to "surprise and delight" moments through festive events and guerrilla concerts to create authentic passenger connections.
Impact & Recognition
Delivering a seamless 360° experience across all channels, recognized with the 2014 Airport Media Award.
The Sweet Connection
Strengthening brand love through the iconic Lindt partnership
and the "Herzlichkeit" campaign.
Design Collaboration
Supported the partnership between airberlin and Lindt, merging two heritage brands to enhance the passenger experience through consistent visual language.
Omnichannel Application
Developed a holistic visual approach for the campaign, including the design of the iconic chocolate heart packaging and its integration into the service cycle.
Brand Continuity
Transformed a simple gesture—gifting millions of chocolate hearts annually—into a powerful brand signature that solidified airberlin’s reputation.
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