Selected
Works
These selected cases represent the full spectrum of my professional experience as an Art Director: from high-volume commercial campaigns—balancing hundreds of assets under strict guidelines and timelines—to crafting new perspectives in cross-channel brand identities.
Regardless of scale, my focus remains the same: staying flexible in the process, analyzing essential needs, solving problems, and shaping clarity in every message.
Samsung
Agency: Cheil Germany
Role: Freelance Art Director
(2016 - 2024) Long-term Partner
High-Volume Campaign Execution: Concept adaptation, ideation, and screen design for major retail events (e.g., Black Friday, product launches).
Visual Refinement: Precise image editing and asset rollout for the Samsung Online Store to ensure conversion-optimized visuals across the entire DACH region.
Editorial Design: Layout and production of premium printed brochures, bridging the gap between digital speed and tactile print quality.
Operational Excellence:
Supported the e-commerce unit through 8 years of rapid growth — providing stability and mentorship as it evolved from a small team into a major DACH hub.
airberlin
Agency: Track GmbH (formerly RAPP Germany) – Düsseldorf, Hamburg & Berlin, Germany (2012 - 2015)
Role: Junior Art Director
(started as a design intern)
Ideation & Branding: Independent creation of iconic brand assets — from conceptualizing the emotional "Chocolate Heart" packaging to the technical design of the complex Airberlin-Etihad fleet livery.
Emotional Touchpoints: End-to-end responsibility for the iconic Chocolate Heart and onboard menu — from concept to print, including direct supervision of food photography.
Campaign Support: Assisting in cross-channel seasonal campaigns from ideation to realization, ensuring a consistent brand voice.
Agency Agility: Navigated complex team structures across three locations. Developed a holistic cross-channel mindset, driving projects with increasing ownership across the entire workflow.
Viktorija Rupeikytė
Client: Viktorija Rupeikytė (Musical Artist)
(formerly performing as Victoria)
Role: Art Director & Photographer
(Direct Client) | 2016.
Brand Identity from Scratch: Creation of the visual identity, including the logotype and the enduring "V" signet, establishing the artist's visual language for her national debut.
Let’s start
a conversation.
Whether you’re looking for precision and operational excellence, a collaborative spirit for your team,
or a unique artistic perspective to breathe life into your projects—I’d love to connect.